Unit sales of digital radios worldwide will more than triple from 2006 to 2011, predict analysts at market researcher In-Stat in Scottsdale, Ariz.
Recent developments include the availability of the new, enhanced digital audio broadcasting (DAB)+ standard in the United Kingdom, an increase in the number of DAB trials throughout Europe and Asia, and the introduction of mobile devices with integrated DAB support, In-Stat analysts say.
“From a regional standpoint, DAB technology is close to mass-market appeal in the U.K., and is the pervasive digital radio technology throughout Europe,” says Stephanie Ethier, In-Stat analyst. “Satellite radio remains the leading platform for digital radio in the U.S., despite notable progress in HD Radio awareness.”
Research by In-Stat finds that the global market for digital radio will grow from 9 million units in 2006 to almost 32 million units in 2011; in 2005, 57 percent of respondents to an In-Stat consumer survey in the United States were aware of HD Radio, which grew to 77 percent by 2007; and increased choice of programming continues to be the primary driver of digital radio ownership.
The research, “Digital Radio Market Growth Advances Worldwide” (#IN0703457ID), covers the worldwide market for digital radio. It provides forecasts for unit sales of digital satellite and terrestrial receivers and U.S. satellite radio subscribers through 2011. It also contains analysis of an In-Stat survey of U.S. consumers regarding digital radio. Profiles of major digital radio vendors are also included.
For more information on this research or to purchase it online, visit In-Stat online at http://email.in-stat.com/cgi-bin4/DM/y/eBEmd0HWFGD0K560FELT0EO.
