SHENZHEN, China, - Hainan Airlines in Haikou, China and Rokid in Redwood City, Calif. announced that the companies have teamed up to launch what they are calling the world's first augmented reality (AR) in-flight experience.
Passengers making their way from Shenzhen to Xi'an were treated to a surprise aboard Hainan Airlines flight HU7874 on 7 February. Special glasses awaited them at their seats, offering an immersive entertainment experience by allowing users to enjoy 3D films with a 360-inch borderless screen, 1080P resolution, and a 120Hz refresh rate, akin to having a private cinema at 30,000 feet.
Starting 8 February and lasting for over a month, more than 20 Hainan Airlines flights will incorporate the Rokid AR entertainment kits, pre-loaded with several 3D offline movies, allowing passengers to enjoy a novel form of in-flight entertainment. This initiative aims to bring joy to travelers, enhancing their journey with the latest technology.
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To ensure a smooth and enjoyable viewing experience, the Rokid team conducted extensive device testing and selected five of the latest films suitable for viewing during Lunar New Year.
The Rokid AR glasses weigh only 75g, with a battery life of up to 5 hours, allowing consumers to complete watching three movies. Equipped with dual directional speakers, passengers can enjoy high-quality sound without disturbing others.
Looking ahead, with the continuous improvement of infrastructure such as 5G networks and cloud computing, Rokid plans to expand the application of its AR technology in flights, including real-time interactive games and virtual tours. Its goal is to make every flight an unforgettable adventure for passengers of all ages, truly ushering in the era of "smart aviation."
