GENEVA - SITA, a Geneva, Switzerland-based air transport technology company, announced it has opened a new technology hub in Cluj-Napoca, Romania. The hub will focus on improving operational efficiency, reducing environmental impact, and enhancing the passenger experience.
This new facility is part of SITA’s broader network of technology hubs, which includes locations in London, Letterkenny, and New Delhi. The Cluj-Napoca hub will play a key role in developing travel technologies, such as SITA Flex, which allows passengers to check in and board using mobile devices, and SITA WorldTracer, which reduces lost baggage incidents by 77% and lowers CO₂ emissions through its cloud-based system.
“As the aviation industry undergoes rapid digital transformation, our new tech hub in Cluj-Napoca will help accelerate the development of technologies that meet growing passenger demand for faster, smarter, and greener travel,” said David Lavorel, CEO of SITA. “The hub plays a crucial role in modernizing passenger processing globally, with a focus on automation, biometrics, and AI.”
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During the launch event on Oct. 9, SITA a Geneva, Switzerland-based air transport technology company, announced it has signed a Letter of Intent with Cluj Avram Iancu International Airport to collaborate on advancing airport technology. The agreement focuses on innovation in passenger processing, sustainability, and the testing of new solutions for the aviation sector.
According to SITA’s 2023 Air Transport IT Insights, airports and airlines are investing heavily in technology, with airports spending $10.8 billion and airlines $34.5 billion in IT. The Cluj hub will contribute to the industry’s shift toward cloud-based and mobile solutions aimed at improving efficiency and sustainability.
The hub will also support the development of digital identity solutions, such as the Digital Travel Credential (DTC), enabling real-time identity verification and compliance with global standards.
