BANGKOK - Thai Airways in Bangkok sought technology to improve its pricing strategy. They found their solution from Sabre Corporation in Singapore. Thai Airways has adopted Sabre's Fares Manager and Fares Optimizer tools to improve pricing strategies and boost revenue. The tools are designed to automate fare benchmarking, streamline pricing decisions, and improve analyst productivity.
The agreement expands the ongoing partnership between the technology provider and Thailand's national carrier, which includes a long-term distribution agreement.
Sabre said its technology supports airlines in managing the growing volume and complexity of fare changes by offering integrated automation and intelligence tools. Thai Airways recently added widebody aircraft to its fleet, increased flight frequencies on popular routes, and reopened international routes, including service to Oslo and Milan.
"Thai Airways is committed to delivering the best value to our passengers while ensuring we maintain our competitive positioning in the market," said Nuthaphol Amawatana, Head of Pricing and Revenue Management at Thai Airways. "By using Sabre's advanced fares management solutions, we can efficiently monitor competitor fare activities and quickly adjust our pricing strategies to capture revenue opportunities. This collaboration with Sabre enables us to refine our pricing approach, ensuring that we offer the right fares at the right time to our customers."
"Airlines today face unprecedented challenges in managing the sheer volume and frequency of fare changes," said Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions Airline Sales at Sabre. "Our Fares Manager and Fares Optimizer solutions are designed to address these challenges. We are thrilled to deepen our alliance with Thai Airways and support their continued success in an increasingly complex and competitive marketplace."
