Tool to help researchers study eye-tracking in virtual reality (VR) environments introduced by Tobii

FALLS CHURCH, Va. – Tobii Technology Inc. in Falls Church, Va., is introducing the Tobii Pro VR Analytics analytical tool to enable researchers to conduct eye-tracking studies within 3D virtual reality (VR) environments.

The tool embeds into Unity environments and comes with automated features for visualizing and measures what a user sees, their interactions and navigations within a simulated world.

The combination of eye tracking and VR can uncover the factors that drive human attention across hypothetical scenarios to help systems designers analyze the key influencers of behavior and decision-making.

The analysis tool can open up for more efficient, engaging, and safer training of individuals particularly in complex and high-risk occupations such as industrial, medical, and emergency response.

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For example, an aviation company can place pilots in flight simulations to teach and understand best practices of maneuvering and reading of instruments.

Tobii Pro VR Analytics embeds into existing unity environments not locked to a specific platform. It's designed to work with actual eye-movement data, enabled by R headsets integrated with Tobii eye-tracking technology.

Heat and opacity maps can show the points in a virtual reality landscape that received the most attention, and scene overview with path maps illustrate how one or several study participants move through the scene providing an understanding foot traffic and potential bottleneck areas.

For more information contact Tobii Technology online at www.tobii.com.

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